Innovation in the Experience Economy: A Taxonomy of Innovation Organisations

This article theoretically discusses innovation in the experience economy and presents a taxonomy of experience firms according to their dynamic drivers. On the basis of the taxonomy, more principal innovation lines are suggested. Three central issues are discussed. The three issues are: society’s demand for experiences, the company’s effort to produce innovations and technology (by which is meant information and communication technology (ICT)). These issues are crucial to understanding the evolving experience economy and the role and character of innovation in this economy. Finally, whether innovation systems can be found in the experience economy is discussed.